Iterable
Automate cross-channel journeys with 'Brand Affinity' AI predictions
The best choice for growth-stage companies that need 'Salesforce-grade' power with 'Mailchimp-like' usability. Essential for teams managing data-heavy customer journeys across Email, SMS, and Push.
Why we love it
- Superior data flexibility; ingests raw JSON events without rigid schemas.
- Native 'Brand Affinity' AI accurately segments loyal vs. at-risk users.
- Clean, drag-and-drop 'Studio' interface makes complex automation accessible.
Things to know
- No free tier; minimum contract value is typically $20k+/year.
- Reporting dashboards can be less granular than dedicated analytics tools.
- Mobile-specific features are strong but slightly less advanced than Braze.
About
Iterable is a cross-channel marketing automation platform that replaces rigid campaign blasts with fluid, data-driven workflows. Unlike traditional ESPs, it treats SMS, Email, Push, and In-App messages as a single unified conversation. Its Iterable AI™ suite automates decision-making by calculating Brand Affinity™ scores and Predictive Goals (e.g., "Likelihood to Churn") in real-time. By ingesting raw event data from Segment, Mixpanel, and Salesforce, it allows teams to trigger complex "If/Then" logic without engineering support.
Key Features
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Predict user sentiment with Brand Affinity™ labels
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Auto-generate workflows with Journey Assist (GenAI)
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Optimize delivery time using Send Time Optimization algorithms
Frequently Asked Questions
Yes, Iterable AI™ is a core component. It uses Brand Affinity™ to classify users (e.g., 'Loyal', 'At-Risk') based on engagement signals. It also offers Journey Assist to generate automation workflows via text prompts and Send Time Optimization to predict the perfect delivery moment for each user.
While Klaviyo is the default for Shopify stores due to its pre-built e-commerce logic, Iterable is superior for non-commerce or complex business models (e.g., SaaS, Marketplaces, Apps). Iterable handles custom data events from Segment or Mixpanel more flexibly, whereas Klaviyo is optimized specifically for purchase data.
Braze is generally considered more "Enterprise Mobile-First," offering deeper native functionality for mobile apps (e.g., Content Cards). Iterable is often seen as more accessible and easier to implement for mid-market teams. If you need extreme mobile customization, choose Braze; for a balance of power and ease across email/SMS/web, Iterable is often preferred.
Iterable uses a custom quote model based on Monthly Active Users (MAUs) and message volume. There is no free tier. Contracts typically start around $25,000/year for mid-sized companies. Pricing scales as you add additional channels like SMS or increase your user count.