Attio
The data-driven CRM for modern startups. Flexible as Notion, powerful as HubSpot.
CRMSales AutomationNo-CodeData EnrichmentStartup Tools
47 views
88 uses
LinkStart Verdict
We tested Attio and found it to be the 'Notion of CRMs'. It strips away the bloat of Salesforce for a sleek, data-first experience perfect for startups.
Why we love it
- Incredible UI/UX that feels fast and modern.
- Powerful data modeling allows you to track anything, not just sales pipelines.
- Deep integration with email/calendar populates data automatically.
Things to know
- Steeper learning curve for configuration compared to simple tools like Folk.
- Lack of a 'Unified Inbox' view means you must click into deals to see emails.
- Permissioning can be tricky for hiding specific data points on lower plans.
About
Attio is a radically new CRM built for the next generation of businesses. Unlike rigid legacy CRMs, Attio offers a fully customizable data model that adapts to your specific workflow. It automatically syncs with your email and calendar to enrich contact data, allowing you to build powerful automations and reports without writing code. With a sleek, Notion-like interface, it’s designed for rapid adoption by teams who value speed and data clarity over bloated features.
Key Features
- ✓Fully customizable data objects
- ✓Automatic email & calendar sync
- ✓Notion-style UI/UX
- ✓Powerful workflow automations
- ✓Real-time collaboration